Have you ever wondered how your digital marketing budget compares to that of your peer institutions? Your competitors? Are you curious about how to best structure your marketing and communications office to keep up with an evolving digital landscape?
In our white paper, “Benchmarking Digital Marketing in Higher Education,” we explore how colleges and universities organize themselves for digital marketing, who executes the work, how they fund it, and how they use various platforms. According to this research, approximately 80% of higher ed institutions have a budget for digital marketing — but how are they using it, and more importantly, what’s working?
In this hourlong, live webinar, we share key findings from the white paper and walk through two institutional examples of advanced digital marketing strategies.
- The size of institutions’ digital marketing budgets.
- Institutional digital marketing goals and methods.
- How institutions are using social media for digital marketing.
- How WVU implements a holistic approach to their digital marketing campaigns
- How Univerisity North Dakota uses TikTok to strategically market themselves.
Meet the Experts:
Tera Buckley, Director of Web & Multimedia Marketing, University of North Dakota
Tera oversees UND’s primary websites, social media accounts and central marketing buys. Her expertise lies in integrated marketing communications where she seamlessly blends traditional marketing with emerging media. She is an accomplished business and technical writer, with several publications covering an array of marketing topics.
Tony Dobies, Senior Director of Marketing, West Virginia University
Tony has positioned the WVU as a leader in creative marketing and social media. He is a vocal advocate for new and innovative approaches to marketing in higher education and has spoken at numerous national conferences on the importance of social media in marketing and communications. At WVU, he leads a team of talented social media managers, market researchers, advertisers, marketing strategists, and brand and trademark licensing experts. Together with his team, he designs and manages marketing projects and initiatives to help reach the University's highest goals, especially in regard to recruitment. In 2015, he was named a "30 under 30 Rising PR Star" by PR News. Dobies is an adjunct professor at the Reed College of Media at WVU.
Daniella Nordin, Director of Marketing, mStoner, Inc.
Daniella amplifies mStoner’s thoughtful research, strategic success, and data-driven results. She uses her passion for data to drive marketing strategies and increase engagement for mStoner’s clients and higher ed professionals. Daniella brings more than a decade of experience with digital engagement, social media marketing, online fundraising, and digital marketing to mStoner. A dynamic presenter, Daniella has shared her success stories at conferences including the Council for the Advancement and Support of Education, HighEdWeb, MaGiC, and more.