How are enrollment marketers approaching web, video, and digital channels during the COVID-19 crisis?

mStoner brings together a panel of higher education experts to discuss their web, video, and digital strategies during COVID-19.

The spread of COVID-19 has left no corner of daily life untouched, and education institutions are among those businesses most disrupted. For an industry already grappling with dropping enrollment and college closures, brand managers and enrollment marketers face a lot of pressure to swiftly navigate these changing times and mitigate risk.
 
In this hourlong session, panelists will share and discuss enrollment marketing strategies and how they’ve adapted their approach during the times of COVID-19. 

Meet The Experts:

Ravi Jain, Senior Associate Director, Digital Media and Web Development, Boston College

ravi-headshotravijain_headshotRavi is a prolific creative storyteller, with over 25 years experience in embracing fresh approaches to engage audiences. A short-form video evangelist, he has received numerous awards and recognition for his work, including a Webby Award nomination for his “talk-show in a car,” DriveTime. Jain currently produces strategic digital media solutions for Boston College’s Office of University Communications. 


Claire Machamer, Vice Chancellor for Strategic Communications, University of North Carolina School of the Arts 

claire circleClaire was appointed Vice Chancellor for Strategic Communications at University of North Carolina School of the Arts in July 2018. The newly created Division of Strategic Communications combines the departments of Marketing & Communications and Digital Media. Previously, Claire served as Chief Technology Officer and was responsible for fully integrating digital solutions that align with UNCSA strategic planning.

 

 

Gil Rogers, Executive Vice President, PlatformQ Education

gil rogers hs

Gil is the Executive Vice President of PlatformQ Education, the leading provider of virtual events strategy and software for higher ed. Gil is a former admissions officer, having served in numerous capacities at the University of Hartford and University of New Haven in Connecticut. He was Director of Marketing for Chegg and NRCCUA prior to joining PlatformQ Education last year.

 

 

Voltaire Santos Miran, Chief Executive Officer and Head of Client Experience, mStoner, Inc. 

volt hsVoltaire works with mStoner clients to forge and sustain transformative, memorable, and incredibly effective partnerships. He shapes all aspects of mStoner’s individual projects, overall planning, and company-wide management in his role as co-founder and CEO. A natural storyteller, Voltaire enjoys teaching others how to tell stories and using his expertise in information architecture, content strategy, and governance to move institutions from a project mindset to a process mindset.

 

Moderator:

Mallory Willsea, Director of Marketing and Business Development, mStoner, Inc.

mallory hsMallory brings mStoner’s thought leadership to the greater community of education marketing and communication professionals. Her insights on best practices and new trends are informed by her sector research, her role as Executive Producer for Higher Ed Live, and more than 12 years of experience in higher education marketing. Mallory is a sought-after speaker on education marketing and storytelling. She has presented at conferences including American Marketing Association, Council for Advancement and Support of Education, PRSA, HighEdWeb, and more.