Planning for content is crucial to success. 

Why do we need to spend a bunch of time upfront planning for content? Why can't we just get into the actual production and creation of content? After working with clients over the years, we found there are six places where content projects can go awry.

Digital content planning can help.
 

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Adapted from a recent webinar hosted by GatherContent, mStoner's content strategist shares this printable Digital Content Planning Guide.