We invite you to participate in new research: the first survey of how colleges and universities develop digital marketing strategies and conduct the resulting campaigns.
mStoner is interested in learning more about how higher education institutions strategically use digital marketing services to reach their constituencies.
You can help improve our industry’s understanding of digital marketing services, goals, and resource allocation at educational institutions.
Respondents who complete the survey and supply their email address will be among the first to access the survey results. Plus, you will be entered to win a $500 Amazon gift card!
Survey closes on October 30, 2020.
An important note on terms used in the survey: Most of the questions ask about your “unit,” by which we mean your division, professional school or college within a university. By “institution” we mean the college or university of which your unit is a part.
Please consider whether you’re most comfortable answering for your particular unit, or for your institution. To answer for your institution, you should either work at the institutional level, or have a really good understanding of how your institution uses digital marketing.
Please select which you’d prefer, and click the appropriate survey link: