If you ask 10 people what a brand is, you’ll get 10 different answers.

We believe a brand is what you stand for in the minds of the people you’re trying to reach, influence, and move to action.

Unless you just opened your doors, you already have a brand. But do you have an intentional process to understand and shape it?

This white paper examines:

  • What a higher ed brand is and what it is not
  • The four elements of brand strategy
  • Why it is so challenging to define a brand for your college or university
  • Six branding challenges and how to manage them

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Download this white paper and take the first step to better managing your brand.