If you ask 10 people what a brand is, you’ll get 10 different answers.
We believe a brand is what you stand for in the minds of the people you’re trying to reach, influence, and move to action.
Unless you just opened your doors, you already have a brand. But do you have an intentional process to understand and shape it?
This white paper examines:
- What a higher ed brand is and what it is not
- The four elements of brand strategy
- Why it is so challenging to define a brand for your college or university
- Six branding challenges and how to manage them
Download this white paper and take the first step to better managing your brand.