The higher ed industry has come a long way in its understanding and acceptance of branding.
Brand strategy is a hot topic among CEOs, boards of trustees, and higher education marketing leaders.
This research investigates:
- How much money was spent on brand strategy projects
- Whether external partners were used, and for what expertise
- Who sponsored the project on campus
- How long the process took
The goal of this research was to take a more focused look at the degree to which colleges and universities have developed and implemented formal, research-based brand strategies.