The higher ed industry has come a long way in its understanding and acceptance of branding.

Brand strategy is a hot topic among CEOs, boards of trustees, and higher education marketing leaders.

This research investigates:

  • How much money was spent on brand strategy projects
  • Whether external partners were used, and for what expertise
  • Who sponsored the project on campus
  • How long the process took


The goal of this research was to take a more focused look at the degree to which colleges and universities have developed and implemented formal, research-based brand strategies.