Download a never-before released chapter on #RisksandRewards.

Once upon a time, college and university presidents distrusted social media. But no more.

#RisksandRewards covers:

  • Personal and account security
  • Reputational damage vs. strengthened reputation
  • Intelligence gathering
  • New and enhanced strategic relationships
  • Positive impact on institutional interests

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This groundbreaking book provides insights and tips for leaders in higher ed — and those who advise them — who want to adopt social media or learn how to use it more effectively.