Don't let your website block your admissions funnel.
Recruiting the Class of 2022 is well underway. This stage in the prospective student journey is when students move from understanding and exploring what your institution has to offer to narrowing their choices and applying. They're asking questions like, "When should I visit campus?" and "What's the right balance of size, cost, and location?"
Providing a great user experience and highly relevant content to prospects is more important now than at any other stage in their journey. They're feeling everything from excitement and empowerment, to frustration and apprehension. Your website is one of their most trusted resources.
Now is the time to showcase your academic offerings, demystify the admissions process, and begin to build a case for value and affordability.
mStoner's site checkup will give you a roadmap toward:
- Short-term opportunities to improve your site's most marketing-critical pages
- Improved user experience that will result in:
- More time spent on your site and increased page views per session
- Increased conversions on key calls-to-action: requesting information, visiting campus, and applying
In less than four weeks, your team will receive objective feedback and actionable information for improving your site immediately and identifying priorities for long-term development.