Three Excellent Resources to Kickstart Your IMC Learning Journey 

Integrated marketing communications (IMC) is a process through which organizations accelerate returns by taking a customer-centric approach to aligning their marketing and communication objectives with their business or institutional goals.

If you're here after reading our blog post, "The Five Steps of IMC", simply fill out the form to get additional resources which include: 

  • IMC Crash Course (ebook) 
  • Four Barriers to IMC in Higher Ed (blog post) 
  • Prospective Student Starter Experience Map (pdf) 

IMC 5 Steps