Five Steps for Delivering Value and Measuring Returns
This session was originally presented as a 9x5 Round Robin at the American Marketing Association's Symposium for the Marketing of Higher Education.
Get ready for a crash course on the five step IMC (integrated marketing communications) process. You'll learn how IMC replaces outdated marketing models and funnels to accelerate revenue by taking a customer-centric approach to goal-aligned marketing and communications activities.
Mallory Willsea, director of marketing and sales, mStoner, Inc.
Mallory’s insights on best practices and new trends are informed by her sector research and more than 10 years of experience in higher education marketing. Before joining mStoner, Mallory served as an admissions counselor and then as Assistant Director of Marketing at Saint Michael’s College, where she spearheaded the college's first social media strategy. She recently completed a master’s degree in integrated marketing and communications at the Medill School at Northwestern University.