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Refining, Prioritizing, Expanding: Social Media and Advancement in 2015: Download the Free White Paper


Download findings from the sixth annual Survey of Social Media in Advancement, sponsored by CASE, Huron Education, and mStoner.

This year's white paper explores new approaches to fundraising and how to identify success.

Findings include:

  • 70% of respondents use social media in campaigns
  • 57% of institutions use social media to raise money
  • 42% of respondents report holding a giving day
  • 15% of institutions report holding a crowdfunding or microfunding campaign

Bonus: You can also download additional data from the survey.

With appendices on giving days and crowdfunding, this white paper is a must-have for educational advancement professionals who use social media.