Paying to Play: Social Media and Advancement in 2016 

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Download findings from the seventh annual Survey of Social Media in Advancement, sponsored by CASE, Huron, and mStoner, Inc.

Schools, colleges, and universities worldwide are paying to boost and promote content as the organic reach across all social channels declines. Beyond this growing pay-to-play trend among educational institutions, the white paper reveals common practices of institutions that are most successful with social media.

Findings include:

  • The rise of Instagram continues: 65 percent of respondents use it
  • 15 percent of respondents use Snapchat
  • 53 percent of respondents boost Facebook posts
  • 38 percent of institutions that are successful with social media organized a giving day

Download now!