#SocialMedia, Advancement, and Fundraising in Education

USE_4th_SM_WP

Download findings from the fourth annual survey of social media in advancement, sponsored by CASE, Huron Education, and mStoner.

Findings include:

  • 54% of respondents use social media in a campaign
  • 35% of respondents use social media to raise money from donors
  • Facebook is the most-used social network for raising money

The white paper also includes six case studies about the successful use of social media in recent fundraising campaigns from The University of Massachusetts Amherst, Columbia University, Georgetown University, and more.