In order to best serve your audiences, you need to understand their experiences in a meaningful way.
Once you empathize with their experiences, you can create and deploy content to enrich their user journey.
Experience Maps and the Mapping Process
Experience maps are graphical representations of the interactions individuals have with a product or service. They’re an effective tool for developing empathy and understanding for your target audience by highlighting their thoughts, feelings, and actions as they seek to accomplish a task, like applying to your institution or donating to the annual fund.
Applications in Education
- Relating web content to different parts of the prospective undergraduate student journey.
- Uncovering gaps in communications with admitted graduate students.
- Finding opportunities to provide helpful guides to prospective international students.
- Discovering storytelling opportunities to potential annual fund donors.