True story: by understanding the factors that drive decisions, as well as the thoughts and emotions that our target audiences experience, we can improve both promise and process for the groups that we serve.
Experience maps — graphical representations of the interactions individuals have with a product or service — are an effective tool for understanding our audiences.
We can harness these insights to educate stakeholders and drive positive changes and improvements across an entire engagement lifecycle.
In This Webinar:
- You'll learn the principles behind experience mapping, as well as various techniques for collecting necessary data and information.
- You’ll explore an array of tools for illustrating experience maps.
- You’ll see examples of maps we’ve developed for a number of different institutions, and you’ll hear the insights from those maps that influenced content strategy and process change.
- You’ll discover approaches for using experience maps in your projects to ensure a positive user experience.