How do content strategy, content ops, and governance fit together? 

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Beautifully executed design is only half the battle of accurately elevating your college or university’s brand online. Design should be paired with quality content to deliver an engaging user experience on your new .edu.

In this hour-long, live webinar, experts from mStoner and GatherContent dive deep into content strategy, the role of governance, and how best to manage your institution's content operations.  

You'll Learn:

  • How to optimize your content's life across communication channels. 
  • Tools and strategies to help you create the best possible content for your audiences. 
  • The best infrastructure and processes required to create content across your institution.
  • What key stakeholders should be on your governance team.

Presenters:

Voltaire Santos Miran, Chief Executive Officer and Head of Client Experience, mStoner, Inc. 

volt hsVoltaire works with mStoner clients to forge and sustain transformative, memorable, and incredibly effective partnerships. He shapes all aspects of mStoner’s individual projects, overall planning, and company-wide management in his role as co-founder and CEO. A natural storyteller, Voltaire enjoys teaching others how to tell stories and using his expertise in information architecture, content strategy, and governance to move institutions from a project mindset to a process mindset.

 

Shannon Lanus, Director of Content Strategy, mStoner

shannon-lanus-headshotShannon crafts persuasive digital stories for our clients that are informed by their business goals as well as mStoner’s market research and effective audience engagement methods. As part of the creative team, Shannon is involved in all phases of a project from inception and strategy through design, implementation, and launch. She is adept at creating new content as well as re-imagining existing content to help an institution tell its story in fresh, efficient, captivating ways. 

 

Angus Edwardson, Co-Founder & VP of Product, GatherContent

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Angus works closely with GatherContent customers to develop their organization's Content Operations. Working closely with the product team, he uses research and learnings to guide the development of the GatherContent platform. A previous co-chair and board member of the European Information Architecture Summit, he has been heavily involved with the Content Strategy, CMS, and product management communities for several years, and frequently writes and speaks around the intersection of these disciplines.

Moderator:

Daniella Nordin, Director of Marketing, mStoner, Inc.

daniella nordin circle crop mstonerDaniella amplifies mStoner’s thoughtful research, strategic success, and data-driven results. She uses her passion for data to drive marketing strategies and increase engagement for mStoner’s clients and higher ed professionals. Daniella brings more than a decade of experience with digital engagement, social media marketing, online fundraising, and digital marketing to mStoner. A dynamic presenter, Daniella has shared her success stories at conferences including the Council for the Advancement and Support of Education, HighEdWeb, MaGiC, and more.

In partnership with: 

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