Have you ever wondered what prospective teens are thinking when they receive and read — or ignore —your institution's recruitment marketing?
Prospective teen students are the prime audience for many higher education marketers. To reach them, we rely on a set of best practices targeted to teen needs and interests when building marketing and recruitment plans.
This third study in the Mythbusting series is the first to focus on the complete enrollment marketing mix.
In partnership with NRCCUA® (National Research Center for College & University Admissions), we designed a survey asking prospective teens to share their frank opinions of tactics institutions use to reach and engage them. We administered an identical survey to higher ed enrollment and marketing professionals to find out what they know (or think they know) about what teens want.
The resulting presentation will explore where these perspectives converge — and differ — and how marketers can leverage this knowledge. We'll uncover the best channels for boosting visibility among prospective teen students and identify what encourages them to apply to your institution.
Extra Goodies for You!
Registrants will receive a copy of the Mythbusting Enrollment Marketing white paper in January.
This webinar will be recorded, and each registrant will receive unlimited access to the slide deck and session recording.
Can't make the live webinar? We still encourage you to sign up to ensure that you receive timely access to the white paper, recording, and slide deck.
Meet the Presenters
Michael Stoner, co-founder and the president of mStoner, has served hundreds of education institutions, nonprofits, and businesses on four continents. He’s spoken at numerous conferences, written about online and offline marketing for higher ed trade and association media, and has blogged at mStoner.com since 2003. He co-edits the Call to Action blog about higher ed marketing, branding, and communications on Inside Higher Ed.
Gil Rogers is the Director of Marketing at NRCCUA. A recognized leader in enrollment management and marketing for higher education, Gil has spoken at numerous regional, national, and international conferences on the topics of student recruitment and engagement at each phase of the college admissions and marketing process. Gil served in leadership positions in enrollment marketing at the University of New Haven and the University of Hartford in Connecticut.