Have you ever wondered what prospective teens are thinking when they receive and read — or ignore — your institution's recruitment marketing?

Prospective teen students are the prime audience for many higher education marketers. To reach them, we rely on a set of best practices targeted to teen needs and interests when building marketing and recruitment plans.


In partnership with NRCCUA® (National Research Center for College & University Admissions), the third study in the Mythbusting series is the first to focus on the complete enrollment marketing mix.

What you'll learn:

  • Teen's frank opinions of tactics institutions use to reach and engage them
  • The best channels for boosting visibility among prospective teen students
  • What encourages them to apply to your institution