Pitch Perfect: How to Gain Internal Buy-In
You know that what your institution calls a brand is actually a logo and a worn tagline. It’s time to get serious about your brand positioning. You need research, critical thinking, creative brilliance, and a digital-first strategy. And you need a website that serves as the flagship for your newly articulated brand.
How do you get your senior leadership to understand and buy into the time and resources necessary for a branding initiative and website redesign done right?
In this webinar, mStoner and our branding partner BVK will arm you with the tools — the data, the stories, presentation approach and techniques — you’ll need to build and deliver a persuasive pitch to your decision-makers.
What You'll Learn:
- The process, timeline, and potential costs involved in a brand-to-website project.
- Options and alternatives for sequencing work, particularly in the face of institutional milestones or strategic planning process.
- Ways to justify a large investment using data and information that will resonate with your institution’s decision-makers.
Voltaire Santos Miran, co-founder and co-owner, mStoner, Inc.
As co-founder and co-owner of mStoner — works with our clients’ teams to forge and sustain transformative, memorable, and incredibly effective partnerships. He shapes all aspects of mStoner’s individual projects, overall planning, and company-wide management in his role as co-founder and co-owner. A natural storyteller, Voltaire enjoys teaching others how to tell stories and using his expertise in information architecture, content strategy, and governance to move institutions from a project mindset to a process mindset.
Pat McGovern, vice president, BVK
Pat brings a unique blend of both client and agency experience to the business. Throughout his career he has worked across a number of verticals, with specific focus on higher education. His clients include Florida Tech, Westminster College, St. Cloud State University and Marquette University. Pat holds a B.S. from the University of Wisconsin -- Madison