Pitch Perfect: How to Gain Internal Buy-In
You know that what your institution calls a brand is actually a logo and a worn tagline. It’s time to get serious about your brand positioning. You need research, critical thinking, creative brilliance, and a digital-first strategy. And you need a website that serves as the flagship for your newly articulated brand.
How do you get your senior leadership to understand and buy into the time and resources necessary for a branding initiative and website redesign done right?
Join mStoner and our branding partner BVK for this webinar. We will arm you with the tools — the data, the stories, presentation approach and techniques — you’ll need to build and deliver a persuasive pitch to your decision-makers.
What You'll Learn:
- The process, timeline, and potential costs involved in a brand-to-website project.
- Options and alternatives for sequencing work, particularly in the face of institutional milestones or strategic planning process.
- Ways to justify a large investment using data and information that will resonate with your institution’s decision-makers.
When you register, you’ll receive a login code that is unique to you and can be used only once. If you choose to project the webinar to a room full of eager colleagues, all the better! In fact, we hope you do.
This webinar will be recorded, and each registrant will receive unlimited access to the slide deck and session recording.
Can't make the live webinar? We still encourage you to sign up, all registrants will receive timely access to the webinar recording and slide deck.
Voltaire Santos Miran, co-founder and co-owner, mStoner, Inc.
As co-founder and co-owner of mStoner — works with our clients’ teams to forge and sustain transformative, memorable, and incredibly effective partnerships. He shapes all aspects of mStoner’s individual projects, overall planning, and company-wide management in his role as co-founder and co-owner. A natural storyteller, Voltaire enjoys teaching others how to tell stories and using his expertise in information architecture, content strategy, and governance to move institutions from a project mindset to a process mindset.