Learn how institutions organize themselves for digital marketing, who executes the work, how they fund it, and how they use various important digital channels.

Let’s agree that digital marketing is complicated. That’s true for businesses,
and it’s definitely the case for colleges and universities.

Have you ever wondered how your digital marketing budget compares to that of your peers? Your competitors? Are you curious about how to best structure your marketing and communications office to keep up with an evolving digital landscape?

There’s a surplus of anecdotal reports floating around in conference presentations, blog posts, and other sources, but no comprehensive survey that provides general insights into what digital marketing channels institutions are using, how much money they’re spending, and who’s responsible for strategy and execution.

In 2020, mStoner conducted a survey to help improve higher education’s understanding of digital marketing services, goals, and resource allocation at colleges and universities. We explored how institutions organize themselves for digital marketing, who executes the work, how they fund it, and how they use various platforms.

Download our white paper: “Benchmarking Digital Marketing in Higher Education” to learn:

  • The size of institutions’ digital marketing budgets.
  • Institutional digital marketing goals and methods.
  • How institutions are using social media for digital marketing.
  • Which advanced digital marketing practices are being implemented by institutions.