Traditional brand elements don’t tell the whole story. Learn how experience design can boost your institutional brand.
If you’re a higher ed marketer, your brand guide most likely includes these standard elements:
- Strategy, including messages and audiences
- Voice and tone
- Logos and how not to use them
- Graphic elements
But those components don’t tell the whole story. You have the power to change visitors’ perceptions of your college or university by paying close attention to experience design.
Experience design is the ease at which visitors can find what they came for, the feeling they get from reading a great story, the feedback they get as they interact with the user interface, the more personalized the content becomes as the site learns more about their needs.
What else is missing from your brand book? Download The Missing Checklist: A Guide for Successful Digital Branding and make sure your institution’s brand guide checks all the boxes for:
- Visual identity
- Brand storytelling
- Marketing strategy