Writing an informative and robust request for proposal (RFP) increases both the quantity and quality of proposals you'll receive; allowing you to choose the perfect partner.  

Since 2001, mStoner has worked with more than 350 higher education institutions and we’ve talked to hundreds of marketing leaders about various brand, website, and digital projects. We've reviewed at least 1,000 RFPs ranging from two to 92 pages. (Length rarely equals substance, in case you’re curious). We know what makes a good RFP and how the information included in it can help an institution find the perfect partner for their upcoming website redesign. 

In our content download, Higher Ed Website Redesign RFP Guide + Template, we break down each essential section of an RFP and why it's important. This template works as a framework that allows you to drop your institution's information directly into the document. We also include an evaluation rubric to score RFPs. Having that quantitative data is a huge help in the partner selection process. 

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This guide and template include:

  • Which information to include in your website redesign RFP and why it's important. 
  • Examples of goals, priorities, timelines for a website redesign. 
  • An evaluation rubric to score RFPs on a 100-point scale. 
  • Finalist presentation questions after the RFP process is complete.