Our resource kit will help you get started on improving your institution's SEO efforts.  

Institutional websites are complex ecosystems that host hundreds (sometimes thousands) of webpages. Admissions guidance, academic program pages, alumni engagement tools, athletics information; no matter the content, your audience needs to be able to find your .edu. A holistic Search Engine Optimization (SEO) plan will dramatically increase your site's visibility and traffic. 

Understanding how SEO tactics fit into your wider digital marketing practices will help bring the big picture into clear focus. An institutional website is the anchor of all your marketing and communications efforts. This starter pack will help you and your team increase the quantity and quality of traffic to your site.

SEO Starter Pack Cover Slide

In our starter pack, you'll receive:

  • Thought leadership articles on SEO within higher ed.
  • Five-step guide to archiving outdated web content. 
  • 15-step checklist for on-page SEO content.
  • SEO content quality scorecard template.